British Designer attempts a Chinese Character Design Challenge!

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http://mp42.china.com.cn/video_tide/video/2020/1/22/20201221579659118123_408.mp4

Jay is an English graphic designer living in Beijing. As the Spring Festival draws near, he attempts to create a traditional Chinese poster to send home to his family and friends. But it turns out to be more difficult than expected. In search of help, Jay pays a visit to one of China's greatest font designers.

Executive Producer   Wang Xiaohui

Production Supervisor   Xue Lisheng

Co-production Supervisor   Dai Fan

Producer/Director   Zhang Ruomeng

Presenter Jay Birbeck

Creative Input Team 

Luo Lansudan   |  Tang Jingchu

Bai Lu   |    Hang Zhou

Language Support

Wang Yu  |  Xu Ruyi   |  Matt Wang

Presented by China.org.cn